All new at AW for 2023
There is always lots happening at Associated Weavers but 2023 looks like being a stand-out year for new developments – many of which are focused on impressive enhancements to its service to retailers.
“We have always been ahead of the curve on product development but a key focus now is on service and we have made an incredible investment in the UK to get this absolutely right,” says Gavin Pugh, managing director at the Buying Group National Flooring Show.
The step change in service centres on AW’s new warehouse
in Northampton which will be fully stocked to its capacity of 6,500 rolls by the end of June. Most importantly, the facility will allow a significantly faster cut-length service which prices delivery within 3 to 5 days by Q3 this year.
Alongside this physical infrastructure is the major launch of AW’s new customer portal which is undergoing final testing prior to its deployment in the Summer. This is a state of the art platform to allow 24/7 ordering, stock checking and delivery tracking for retailers, across the full range of AW products.
"We have always been ahead of the curve on product development but a key focus now is on service and we have made an incredible investment in the UK to get this absolutely right,” says Gavin Pugh.
Meanwhile the pace of product development is undiminished at Associated Weavers with significant extensions throughout the company’s comprehensive offer coming through this summer.
For Invictus LVT, expect a major update to the collection to be unveiled soon. “Invictus has made a huge dent in the middle/upper market for vinyl tile,” says Gavin. “It’s going from strength to strength and the new updates are going to accelerate its increasing popularity.”
AW is also encouraged by stronger support from installers who have found Invictus friendly to fit.
Across the carpet ranges, there’s a push on the exemplary performance of family favourite Vivendi, a solution-dyed nylon collection – “It’s everything you could want from a carpet” says Gavin. There’s a major colour update coming for the Autumn.
The Invictus carpet collection is adding to its invincibility with four new colours in the luxurious polypropylene ranges Cassius and Darius reflecting the warmer shades that were seen in sumptuous Orion and Sirius last year.
Gaia, AW’s newest collection launched last year, is doing very well – hitting the sweet spot that only polyester can deliver between comfort, performance and cost. The current four ranges will be joined this Summer by Mekong, a traditional saxony in 12 colours which will appeal strongly to British tastes.
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