Boldly going where no underlay brand has gone before
Get ready to embark on a journey like no other as Interfloor unveils its latest campaign, aimed at promoting the unparalleled benefits of Tredaire branded underlays to both retailers and consumers alike.
At the heart of this initiative lies a commitment to redefine the standards of comfort and luxury underfoot. Through an extensive TV, radio, and digital advertising blitz, consumers will be beckoned to explore the world of Tredaire, where quality underlay is not just a necessity, but a transformative experience. From the very first step, Tredaire promises to deliver a sensation like nothing on earth, elevating comfort to new heights and revolutionising the way we perceive underfoot support.
Why the focus on underlay? Because it holds the power to transform. A superior underlay, such as Tredaire, can significantly enhance carpet feel and lifespan, as well as improve acoustic and thermal insulation. Despite its pivotal role, underlay often remains overlooked in interior design. Our campaign seeks to change this narrative, empowering consumers to make informed choices that enhance their homes in the long run.
Launching on the 24th of April with a captivating TV advertisement, this campaign marks a pivotal moment in the flooring industry, initiating a sustained push to maintain product visibility and consumer interest. It promises to drive consumer traffic to retail partners via anew dedicated consumer website, supported by electrifying new point-of-sale materials.
This campaign represents more than just an advertising initiative; it’s a strategic move to elevate the entire flooring industry. By boldly going where no underlay brand has gone before, Tredaire is not only addressing the evolving needs of consumers but also supporting our valued retail partners in capitalising on increased consumer demand and engagement.
Join Tredaire on this journey as they make every step in a home a stride towards greater comfort and luxury, proving that what lies beneath is just as important as what meets the eye. With Tredaire underlay, new carpets can truly feel like nothing on earth.
