Carpet campaign builds on success
September 12, 2023
A new Autumn carpet campaign is launched this month as the Carpet Foundation follow up the success of their online advertising in home interest magazines to boost consumer interest.
The campaign was first launched last year and saw visits to the Carpet Foundation's website pages nearly triple as consumers sought advice on buying flooring.
"The objective remains to promote Carpet Foundation independent retailers as the people to buy carpet from," says the organisation in its latest newsletter.
"We are using the same four leading home interest magazines with the same imagery in the same formats. We see no reason to change anything as we are outperforming all online industry benchmarks in terms of response," it said. "‘If it ain’t broke, don’t fix it’ so we go again at the end of September with our online consumer advertising campaign."
The new three-month campaign starts on September 25 and will run across the same four leading home interest magazines as last year – homesandgardens.com, livingetc.com, idealhome.com and realhomes.com – with the objective of promoting Carpet Foundation independent retailers.
There are four different advertisements, which utilise vibrant and eye-catching imagery and simple yet strong messages. The call to action is to ‘buy from one of our experts’ and directs consumers to the Carpet Foundation website.
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