Celebrating the wonder of wool
September 25, 2021
WOOL WEEK 2021
Wool Week 2021 will take place this year from 4 to 31 October, bringing together manufacturers, brands, designers, tailors and retailers across all product categories f or the home and clothing to widen the reach of wool products and the key natural fibre messages.
The focus for 2021 is on Feel Better #ChooseWool, to allow the Campaign for Wool and all of its Supporters to highlight wool’s key natural attributes that work across all product sectors – flooring, interiors, clothing and beds:
• Feel Better emotionally that you have made a good choice for the planet
• Feel Better with the assurance wool provides in the home environment in relation to VOC’s, fire safety and comfort
• Feel Better in how you look and physically how wool feels, performing better in running, cycling, gym sports and endurance sports
• Feel Better after a good nights sleep and more relaxed after craft and creating unique personal pieces
Wool Week is now for the month of October from 4 to 31 following retailers requests to extend it from one week, to two and then longer to allow for phased promotions. It should be Wool Month, but we hear people referencing it as Wool Week so will stay with that for now!
Point of sale material is supplied for use to amplify wool to consumers over the October month to raise wool’s fibre benefits and how it can help the planet. There will be new product launches, including a few that take the story from the farm right through to the finished product – these will be in clothing, mattresses & bedding and flooring.
Contact
info@campaignfrowool.org for further information, to become a Campaign for Wool Supporter or to take part in Wool Week.
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