Consumer advertising to boost carpets in 2022
November 8, 2021
A major consumer advertising campaign for carpets is set to reach 1 million web screens in 2022 in a new initiative by The Carpet Foundation.
"Talks are well advanced to run an online campaign for ten weeks across four leading home magazines websites," says the Foundation. "The objective will be to promote Carpet Foundation independent retailers as the people to buy carpet from."
Aimed at those who are moving house or undertaking home improvement projects or simply wishing to replace an old carpet, there will be four different advertisements which will appear 1 million times across all four sites.
The exact timing of the campaign has yet to be agreed due to the current high levels of business being enjoyed by the industry.
"It is almost 21 years to the day that the Carpet Foundation burst onto the scene with our first advertisement in the Mail on Sunday," the Foundation told members in its latest newsletter. "It has been a roller coaster ride, from TV advertising to the financial meltdown of 2007, the introduction of the Code of Practice to Covid-19 – but we are still here!"
The Carpet Foundation has some 400 members across all sectors of the flooring industry and is a strong advocate to champion the cause of carpets.
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