Foundation fot the future - the retailers' champion
The Carpet Foundation is coming of age, celebrating its
21st anniversary with a new found confidence as the retailer’s champion in the ever more complex UK marketplace.
The Foundation has matured into a formidable fighting force for the flooring retail trade with a toolkit of business services covering promotional, legal, professional and environmental issues that helps independents retain their independence.
It’s marking its birthday with the announcement of a major consumer advertising campaign that will boost carpets with 1 million appearances on home interest magazine websites.
And the Foundation is out to find 100 more retailers who can measure up to its set of uncompromising standards, and benefit from marketing promotion with some of the best credentials in the business - the Foundation’s Code of Practice.



