Foundation's burst to boost retailers
September 23, 2024
The Carpet Foundation has launched another salvo in the war to win over consumers to buy more carpet from independent retailers with their latest high profile online campaign.
The advertising burst will see their ads appear over 600,000 times across www.idealhome.com, www.livingetc.com www.homesandgardensmagazine.com and www.realhomes.com and will last eight weeks.
As before, the objective of the campaign will be to promote Carpet Foundation independent retailers as the people to buy carpet from. Four different advertisements will be used, all with the call to action to ‘buy from one of our experts’ and direct consumers to the Carpet Foundation website.
Chief Executive Andrew Stanbridge said: “We deliberately kept our powder dry in the first part of 2024 as we knew an election was imminent and that always results in the hand brake being put on by consumers across all areas of significant spend. Now the Election is well and truly behind us, and with other major outlets in the industry going out of business or pulling out of flooring, we feel now is the ideal time to actively promote our retailers as the people to buy carpet from.”
- “Big noises are being made about building more houses, increasing home ownership, making the planning system more consumer friendly and building on the ’grey’ belt so we want to ensure that our retailers gain more than most from these intentions,” says Andrew.
This latest burst aims to build on the success of previous campaigns. The Foundation launched its first online advertising in 2022 and in the following year, the campaign exceeded online industry benchmarks for click throughs.
“Every time we advertise, we see significant increases in visits to our website, and page views, in comparison to the same periods last year. The imagery clearly resonates well with the carpet buying public and all advertisements, and titles, perform above the industry norm. Fingers crossed this is the case again!” adds Andrew.
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