Jon Knott, Head of Customer Insights at Dojo said: “Last year saw changing fortunes in the economy, which have forced retailers to face some of the toughest challenges in generations. Circumstances beyond control have led to rapid consumer shifts, that were previously unheard of.
A lot of retailers have pivoted in order to survive, with some understandably being unable to do so.
"But we’ve also seen other businesses thrive during this time. Our findings confirm that whilst it may have been a tough year for everyone, many industries will come out of the otherside, with some maybe even stronger than ever in 2021,” he said.