Major launch for 'renu' - fully sustainable green underlay
- 88% said they would prefer to choose a carpet underlay that is recycled/recyclable over one that is not.
- 91% said they consider a product that can be recycled to be important.
- 86% of respondents worry about the amount of waste going to landfill.
- 99% of respondents recycle some if not all their household waste.
- 79% of respondents aren’t aware of any recycled or recyclable underlays.
RENU GREEN CREDENTIALS
The renu underlay is part of Interfloor’s Tredaire family and is made from 98% recycled materials, using ethically sourced and genuinely recycled materials, which means keeping waste from landfill and is 100% recyclable itself.
The main body of the underlay is made of foam reclaimed from recycled soft furnishings. This foam is then mixed with a binding agent and subject to high temperature steam under high pressure. The backing is made from 100% recycled and unbleached paper and uses vegetable-based inks for printing. The film used on renu is made from an ethically produced, carbon-negative bio-based film that comes from sugar cane. The sugar cane actively captures CO2 from the atmosphere, whilst at the same time releasing oxygen – making this material not just green, but proactively green.
This same recyclable bio-based film or 100% recycled plastic is also used for the packaging. At all times striving to use the most environmentally friendly options possible.
Energy efficient renu has a high tog rating, which means it is a great insulator which will help keep houses warm and save energy.
renu is made from high-density foam which will protect the pile of carpets from premature wear.
CEO John Cooper said:
“We are all rightly concerned about how we treat our planet, and we know there is a genuine desire from consumers for sustainable products that genuinely meet the green agenda, so we set out to create an underlay that met those aspirations.
“renu is without question the most sustainable underlay in our long history, and we were delighted we could match our company values with those of consumers in striving for this full circle of ‘no waste’.
“We have used post-consumer waste, car tyres and plastic bottles in the manufacture of our underlay for many years. But we knew we could go even further and responding to this aspiration for a fully sustainable product, renu is made from 98% recycled materials, using ethically sourced and genuinely recycled materials, which means keeping waste from landfill and most importantly is 100% recyclable itself!
“We have made great strides in improving efficiency and increasing sustainability over the decades, but this new product is a game-changer, bringing together raw materials that we save from going to landfill with some that actually have a positive effect on the environment.”
01706 238810
sales@interfloor.com
