Metro's exceptional support
Website Editor • June 20, 2020
It was Monday 23rd March when the Government announced the lockdown, effective 24th March that would close non-essential stores, that the seriousness of the crisis really came home. The Metro Group took an immediate decision to do everything possible to support the members of the group.
The first step was to suspend any payments due to the group to help retailers who would now have no source of income for the foreseeable future.
The second step was to ensure that communication was not just maintained but increased from the group to the retailers and also amongst the retailers. In a crisis it is vital to work together, members were not alone, everyone was going through the same unprecedented experience. The ability to share questions, concerns and advice as well as generally support each other was vital.
Within hours of every new piece of Government guidance or legislation being published, a summary of all the relevant key points was produced and shared with members.
Based on this the Merchandising Service produced a complete set of COVID-19 signage for every store in the group. This included hanging graphics, floor signs, swing cards, window/door posters, sanitiser station display cards, fitting & delivery cards and a pavement sign.
The signs all contained the necessary social distancing and hygiene advice needed to comply with the guidelines but also that would reassure customers that their safety was a priority for the retailer. Every member received a pack of these signs for every store, worth £200, in advance of stores opening and free of charge.
In addition, further supplies of any items in the free pack and bespoke items could also be purchased by members. These included clear acrylic barrier screens for desks. Perspex for this type of screen is currently in very short supply but by acting well in advance of stores being given the go-ahead to open meant all the group members were able to get what they needed.
In short, at a time when it would have been very easy to close up and wait for lockdown to end, we have demonstrated one of the greatest benefits of group membership.
You are never on your own and there is always advice, guidance and support on hand, whatever the situation. The Metro Group has worked harder than ever during the crisis to support its retail members. Ask yourself, would any of this support have helped you and if so, get in touch about Group membership.
Hopefully, we will never go through anything like this again but the benefits of group support are always there, increased profit, superb Carpet1st exclusive ranges and the bespoke marketing support that no other group
can provide.
can provide.
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