Online ad success exceeds expectations
November 16, 2022
The Carpet Foundation's online consumer campaign has powered ahead in Q4 with high levels of responses suggesting there is still a good level of demand among consumers.
The third burst of online advertising has just finished and the results were very encouraging. For the 5 week period October 1th – November 11th, the Foundation website saw visitor numbers increase by 225% on the same period in 2021.
The campaign of distinctive website banner adverts which appeared across the online platforms of homesandgardens.com, idealhome.com livingers.com and real homes.com, yielded 4,340 responses.
Commenting on the results, the Foundation's Rupert Anton said: “Our toe in the water with online advertising has exceeded all expectations and has proved that it is a highly cost-effective and powerful tool.
"This latest burst, our longest to date, suggests that there is still pent-up demand and it is interesting, although perhaps not surprising, that of the 4,340 responses, 4,322 were new users, illustrating categorically that people don’t go on to carpet sites unless they are ‘in the market’ for carpet or certainly ‘in the funnel’," he said.
The Foundation's success means that it is already planning for a 2023 campaign, "subject to market conditions" it says.
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