Revamped velvets
October 24, 2020
Louis de Poortere’s heavily revamped Richelieu Velour collection is now available in 144 colours as well as three weights and multiple widths.
With the standard Richelieu Velours (8mm pile and 2,115g/m2 total weight), heavyweight Cardinal (11.5mm pile and 2,715g/m2 total weight) and supreme Prince (15.3mm pile and 3,245g/m2 total weight), homeowners can benefit from a wool-rich velvet that’s perfectly in-step with their expectations of comfort and quality. All three weights offer a premium finish and with Richelieu Velours already delivering a wonderful underfoot feel throughout the home, the additional weight options of Cardinal and Prince simply add yet more luxury.
Thanks to Louis de Poortere’s flexible Wilton production programme, any Richelieu velvet carpet can be ordered from just four linear metres for delivery in four weeks.
Alan Russell, sales director UK, is excited about the opportunity the new programme presents: “There seems to be real demand for a flexible approach to premium wool-rich carpet and Richelieu certainly responds to this. A readily available collection in 144 colours is a remarkable achievement in itself, but to also offer Richelieu in three velvet qualities and multiple widths goes to show just how transformative our new Wilton programme is. For customers wanting the very best in premium wool-rich carpet then Richelieu is a fabulous collection for retailers to be able to offer.”
Richelieu is also available in two cut and loop patterns, as well as a multi-height cut pile.
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