Splash and dash
February 20, 2021
Ocean+ is the latest laminate flooring collection from BerryAlloc to take advantage of its pioneering hydro+ 100% water-resistant technology.
BerryAlloc introduced hydro+ way back in 2008, making it the original pioneer in 100% water-resistant laminate floors. Ocean+ is the company’s latest Made in Belgium collection to take advantage of this technology, bringing a laminate floor that’s completely safe for every room in the house, even bathrooms and kitchens.
A hydrophobic coating that BerryAlloc applies to all sides of the plank during the manufacturing process, hydro+ repels water from joints and is combined with airtight locking systems to make Ocean+ completely water-resistant.
The Ocean+ collection is made of four different specifications: Ocean 8 V4, Ocean 8 XL, Ocean 12 V4 and Ocean 12 XL. Consisting of two abrasion class levels (Class 32 for Ocean 8 and Class 33 for Ocean 12) in standard (190 x 1288mm) and over-size (241 x 2038mm) formats, ensures that Ocean+ can be enjoyed in all sizes of room and in both homes and businesses.
In Ocean 8 V4 guise, the laminate collection makes use of BerryAlloc’s DuoLoc, a proven click install system that delivers excellent strength and an airtight seal to maintain the integrity of its hydro+ water resistant technology. Ocean 8 XL, Ocean 12 V4, and Ocean 12 XL are all equipped with a combination of DuoLoc on the long edge and 5G on the short edge.
The collection features impressively lifelike wood, and stone designs, offering a choice of modern and classic styles. From elegant oaks to rustic woods full of knots and cracks, there’s 30 original looks to suit any interior, including a stylish stone design and the unique Retro Chic tile to round things off beautifully Made in Belgium and coming with a lifetime residential use warranty, Ocean+ is now available from BerryAlloc and is supported by a full suite of high-quality marketing materials.
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BUSINESS NEWS
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
GfK’s long-running Consumer Confidence Index increased by two points to -20 in February. All measures were up in comparison to last month’s announcement.
Mohawk Industries has announced fourth quarter 2024 net earnings of $93m (£71.8m), with adjusted net earnings at $123m (£95m). Net sales for the fourth quarter of 2024 were $2.6bn (£2bn), an increase of 1.0% as reported and a decrease of 1.0% on an adjusted basis versus the prior year.
Likewise Group, a UK flooring distributor, has announced the completion of its purchase of a freehold Logistics Centre in Ivybridge near Plymouth.
VAT and PAYE records from HM Revenue and Customs, compiled by The Furnishing Report, have revealed the number of flooring retailers with sales over £1m reached a record high in 2024.
GfK’s long-running Consumer Confidence Index decreased by five points to -22 in January. According to the organisation, all measures were down in comparison to last month’s announcement.
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