Sustainable luxury

Rita Bancroft • November 3, 2023

Flooring trends continue to evolve, with a focus on natural materials, sustainability, luxury vinyl, and creative designs. 


This year we have seen interior design trends begin to move away from ‘grey and shiny’ to create interiors that are more ‘muted and textured’, using a range of natural elements. Versatile and suitable for all around the home. The recently launched Hampstead range by Cormar is a classic, heavyweight wool twist carpet made using Pure New Wool and available in a palette of popular plain and heather shades including classic neutrals alongside some bolder tones, providing a stylish and practical base for interior design schemes. 


Wool textures also remain a firm favourite as a way of adding an additional element of depth to homes. Stair runners using wool loop ranges are becoming increasingly popular as a way of adding style, safety and comfort to a staircase. The addition of a canvas taped border provides another dimension to a staircase and offers the opportunity to bring in a co-ordinating or contrasting colour. 


“Made from 100% Pure New Wool, Cormar’s recently
launched wool loop ranges Fairisle and Malabar Two Fold,
are a great option for stairs and hallways,"

Complementary of any décor thanks to their neutral colour palette, the natural hues of a wool loop carpet warm up any space and work well with the surrounding interior, making it a great long-term choice. Made from 100% Pure New Wool, Cormar’s recently launched wool loop ranges Fairisle and Malabar Two Fold, are a great option for stairs and hallways, making a design statement while also being practical.


Amtico is all about embracing the latest trends while offering timeless and enduring LVT flooring that will last in terms of durability as well as design. This year in 2023, the two buzzwords are authenticity and simplicity with craftsmanship at its core. Interiors have become more refined, soothing and cocooning than ever before and as customers look to bring the beauty and texture of nature into their homes, Amtico has it covered with hyper-realistic wood and stone effects.

Stone styles have moved on from the country cottage look to Serene Spaces with a more contemporary feel. The result is a more natural, softer tone with the chalky pale hues of Tumbled Stones & Tones alongside simple yet sophisticated concrete looks. Heavier texture can also be introduced with Amtico’s realistic natural wood designs that offer everything from Heritage Oaks to Powdered, Muted and Mulled Oak. 


For those who favour a maximalist approach, the Retro Revival sees colourful block prints and abstract design while laying patterns such as Parquet and Basket Weave allow for even greater design possibilities.


“Stone styles have moved on from the country cottage
look to Serene Spaces with a more contemporary feel."

Adam Carpets report that the desire to cocoon ourselves in our homes has been a trend driver throughout 2023. As we head into the autumn and winter season, warmth, comfort, and relaxation are at the forefront of interior design decisions. Whether it’s immersing ourselves in joyful colour or introducing silk in soft tactile materials for a more literal cocooning effect. 


Winning Gold in the Flooring Innovation Awards, their Geometric Collection is the perfect example of how pattern and tactile furnishings create this desired feeling. Their Cascade design is inspired by waves of water, known to evoke feelings of calm and relaxation. This would be a perfect addition in any room and available in a calm, mindfulness palette of colourways. 


Kelly Butler, head of design at Adam Carpets explains,
“Natural textures are favoured over cold hard surfaces. Raw woods, rattan, straw, and cork are intrinsic to creating a soothing and restorative ambience. Our Parquet design fits completely into this trend of tactile, natural texture. 

"Using lines and colour in a 3D way creates an all-over stylish
design that is a textile embodiment of one of floorings recent
biggest trends”. 


Suitable for heavy domestic, the Geometrics Collection by Adam Carpets is available in 4m and 5m widths. The four designs - Cascade, Nexus, Parquet, and Enigma come in a range of contemporary colourways and are all made in Adam Carpets own factory in Kidderminster, using 80% British wool and 20% nylon for ultimate comfort and durability. 


New flooring is the ultimate feel-good factor for any room. That’s why
in recent years it’s become more important than ever to create homes that offer peace, calm and tranquillity as well as giving rooms that personal touch with LVT flooring that complements and enhances the space that surrounds it.

Consumer demand for natural looking, sustainable flooring shows no signs of slowing any time soon. Having identified the shift towards organic, sustainable, and rustic looking yarns the design team at
Victoria Carpets set to the next design brief – their first un-dyed wool collection. The appetite for wool carpets is increasing as shoppers become savvy to the economic and practical benefits. 


“The appetite for wool carpets is increasing as shoppers become savvy to the economic and practical benefits."


Due to launch in Autumn/ Winter 2023, Pure & Simple encapsulates the origins of wool. Consisting of two designs; Plain and Loop. With a cut velvet finish, Plain has been constructed using 80% British Wool and 20% PA which will sit alongside a rustic Loop, made with 100% British Wool.


Available in eight shades the colour pallet oozes rustic charm with lashing of sophistication. Taking nature in its most raw form, browns, beiges, and cool neutrals make up the shades all available in 4 and 5 metre widths. 


Styling for this range focuses on the simple beauty of natural yarn with the theme running through to the colour names such as Pasture, Flock and Graze. Boasting a 15-year wear warranty, Pure & Simple is set to be a showstopper.


Chevron as an installation pattern has adorned floors since the early 16th century. Originally from France and inspired by the famous flame engraving pattern, its elegance and design have stood the test of time. With a new engineered wood collection for chevron installation, Parador pays tribute to the classic elegance of this pattern.

Chevron as an installation pattern has adorned floors since the early 16th century. Originally from France and inspired by the famous flame engraving pattern, its elegance and design have stood the test of time. With a new engineered wood collection for chevron installation, Parador pays tribute to the classic elegance of this pattern.


“The strip planks of the Chevron engineered wood have
bevelled edges at a 45° angle"


The new collection from Parador includes six multi-faceted oak floors ranging from light colours that look as if they have not been treated, to classic natural tones and rich, dark shades that can be integrated into any design and room situation - from high-end private homes to large-scale residential projects.



The strip planks of the Chevron engineered wood have bevelled edges at a 45° angle. Through the use of left and right strips, the installation is not fixed to a single pattern and can be varied. The lacquer-sealed matt surface optimally protects the engineered wood, gives it the natural look and emphasises the colour and structure of the floor. 


Selected woods from sustainably managed forests are the raw material for the high-quality chevron engineered wood flooring that is guaranteed to transform any living space. 


Parador is a leading international interior brand, born from passion and a desire to create outstanding spaces in a sustainable way. Established in 1977, the foundation of Parador has been to provide the very best quality flooring to the clients. 

Karndean Designflooring report that in the world of flooring, neutral hues like ‘greige’, ‘ivory beige’ and ‘rose washed’ have taken a leap forward and are now among the most popular tones to consider when looking for a new luxury vinyl floor.


Gavin Smith, marketing director at Karndean Designflooring explains, “New neutrals are not pushing grey out completely, but they’re certainly proving popular and it’s no secret that neutrals are
essential if you want to create a clean and classic look in your
home. What can you expect? We predict your customers will
be looking for warming neutral tones that create a grounding, calming space such as beiges, clean oaks, and ivory limestones. 


“Floors that connect us with nature have never been more important when looking to achieve a sense of mindfulness in the home. Look to our newly updated Van Gogh collection to share earthy, calming colours. The all-time favourite range now presents a total of 70 unique designs in a range of warm, neutral, and cool colour palettes to suit individual tastes, from traditional English country style to modern minimalist.  


“It’s all about toasty shades this Autumn/Winter and getting
cosy. Not forgetting herringbone with its timeless and classic appeal. We continue to see demand for our 18” x 3” small plank herringbones, but our slightly larger 28” x 7” herringbones are proving popular for larger open plan spaces or achieving the herringbone style with less detailing.” 

It’s no surprise that Hugh Mackay Carpets won the Gold Innovations for Natural Carpets with their Durham Alternates, an extension of the Durham twist ranges. Available in 10 popular shades that correspond with their twist, this easy-to-use collection is sure to be a firm favourite. As is their Natural Origins collection - a 100% Wool Loop available in eight natural shades, each available in herringbone, boucle and rib design, 4m and 5m width. 


Hugh Mackay also updated their Axminster Tartan Naturals and Tartanesque collections and launched new Harrison Tartan and Jasper collections. As well as offering consumers ultimate choice with their infinity custom Axminister designs with a minimum order quantity of only 25 square meters.


Not to be missed is Hugh MacKay’s Deco collection which includes fifteen Plains, four Two Tone designs, four Pinstripe, six Candy Stripes, three Flatweave Boucle’s, three Flatweave Herringbone’s and eight Flatweave Jacquard’s – all 43 SKUs are made with 100% wool. The instore stand for the Deco collection incorporates a mood board section in the middle, allowing retailers to work with their client on a full decorating scheme..

For more information contact:


Adam Carpets                         01562 822247         adamcarpets.com 

Amtico                                      0121 745 0800        amtico.com

Cormar Carpets      01204 881234      portal.cormarcarpets.co.uk

Hugh Mackay                          01429 892525         designacarpet.co.uk

Karndean Designflooring      01386 820100          karndean.com 

Parador                                    +49 (0) 2541 736 132      parador.de 

Victoria Carpets                     01562 749300          myvictoria.co.uk


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