The power of polyester
October 18, 2021
A key new development for Associated Weavers announced at The Flooring Show is the arrival of its major Gaia polyester brand in the UK.
Gaia has been a strong and popular feature of the European offer for the last two years, but the growing appetite for polyester across the market makes this a perfect time to add it to the portfolio here.
Polyester has that key attraction of improved performance over polypropylene but with extra softness and easy maintenance – it’s bleach cleanable – plus an attractive silky touch that makes it a premium product commanding a better margin for retailers.
And it helps that polyester yarn as not risen in price in recent months in the same way as other man-made fibres so it is more competitive than ever creating excellent trade up opportunities in store.
Gaia has arrived in four ranges the UK – Indus, Dorado, Tigris (pictured above) and Ganges – and AW has taken advantage of the fibre’s excellent ability to take colour to develop a brilliant colour selection across the collection.
Adding to the prestige approach, Gaia benefits from AW’s award-winning ECO FusionBac backing it gives the whole package a soft, natural feel.
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