Tiles styled for choice

Rita Bancroft • March 1, 2023

Providing unrivalled versatility in design choice and installation, we review the latest tile styles, material specifications, and industry support.


When choosing the perfect tile for any space, there are so many

advantages to Amtico’s LVT. This authentic luxury vinyl tile is available

in many different stone, ceramic and wood effects to bring the beauty

of natural tile style into the home while offering warmth and comfort

underfoot, especially when teamed with underfloor heating.


One of the latest collections is Spacia Stone. Hardwearing, durable and

maintenance-free, this soft stone-effect vinyl is subtle, sophisticated and

perfect for blending in or creating an impact with a trend-led scheme.

The Tones palette takes inspiration from nature with nine calming shades, all of which are available in a selection of sizes including Small and Large Parquet for a contemporary take on this classic laying pattern. There are also three Tumbled Stones with their characterful Cotswold feel and two Concrete LVT tiles for an industrial vibe.


Amtico’s Stone collection enhances both modern and
contemporary decors with its Pale, Cool and Neutral tones to complement kitchens, bathrooms, hallways, living spaces and more. The Marble palette in White, Grey, Rose or Black meanwhile
is a no-maintenance and affordable way of bringing this
luxury stone into the home.

With Amtico LVT, tiles feature organically inspired surface textures and

embossed finishes for an authentic look and feel. Customers can unleash

their inner interior designer with the online Room Visualiser to see how

different products and patterns will look before making their final choice.


Ocean+ is the latest laminate flooring collection from BerryAlloc

to take advantage of its pioneering hydro+ 100% water-resistant

technology. BerryAlloc first introduced hydro+ back in 2008, making it

the original pioneer in 100% water-resistant laminate floors. Ocean+ is

the company’s latest Made in Belgium collection to take advantage of

this technology, bringing a laminate floor that’s completely safe for every

room in the house, even bathrooms and kitchens.


A hydrophobic coating that BerryAlloc applies to all sides of the plank during the manufacturing process, hydro+ repels water from joints and is combined with airtight locking systems to make Ocean+ completely water-resistant.


The Ocean+ collection is made of four different specifications,
and two abrasion class levels in standard (190 x 1288mm)
and over-size (241 x 2038mm) formats, to ensure it
can be enjoyed in all sizes of room and in

both homes and businesses.

The collection features impressively lifelike wood, and stone designs.

From elegant oaks to rustic woods, there are 30 original looks to suit

any interior, including a stylish stone design and the unique Retro Chic

tile. The wood effects of Ocean+ are available in a range of natural structures, and the ultra-deep embossed texture and super-matt finish

brings the knots and cracks of grains to life.


Despite its 100% water-resistance, maintaining Ocean+ is no different

than any other BerryAlloc laminate. A tough and highly scratch-resistant

surface fi ghts off the signs of daily life, requiring nothing more than

occasional mopping, sweeping or vacuuming. Water-resistant, fade-free,

scratch-resistant, beautiful to look at and simple to look after, it ticks all

the boxes of a floor made for modern life.

We caught up with Stella Coyle, national retail sales manager of

Karndean Designflooring to fi nd out more on tile style trends, she

said, “Nothing shouts quality and opulence like marble! A luxurious stone

since the beginning of time, marble has never been more popular and is a

big trend for 2023.


“The latest designer homes are oozing glamour and
sophistication thanks to the introduction of marble, either in
small touches such as kitchen worksurfaces or wall to wall for
eye catching impact. With its clean colours and characterful distinctive veining, marble flooring is currently making a splash
in bathrooms, kitchens and sitting rooms.”


Karndean Designflooring report that traditionally here in Britain, we
have used marble flooring in high-end kitchens and sumptuous spa bathrooms. But there’s no reason why you can’t bring the lavish look of marble flooring into any room.


Stella Coyle explains,
“Create a boutique hotel style in your bedroom

or give your living room an uber chic atmosphere that will be instantly relaxing. In hallways, our marble flooring will create
classic elegance without the worry.

“Use our pale white marble designs to achieve a cool tropical feel

to accompany either an all-white scheme or a bold colour palette or

combine with a dark marble for a statement floor that stands out from

the crowd. If you are seeking a new take on a contemporary trend, our

latest herringbone marble floor designs could be just the thing.”


Realistically replicating the beauty of Carrara marble from the Apuan

Mountains in Italy, Karndean Designflooring’s Knight Tile collection offers

three marble designs, from the palest Frosted Marble to the drama of

Midnight Marble. There are options in full sized and herringbone tiles

with formats to suit any interior.


Flooring solutions designer and manufacturer, Shaw Contract has seen

huge take up in its In Stock UK programme since launch. A simple solution for flooring contractors and facilities managers with fast turnaround projects, the In Stock UK programme means customers can choose from a specially curated range of high-quality resilient flooring options, along with carpet tiles made and stocked in the UK. With yarn in stock at the facility too, this means that product is available for quick dispatch, within 24 hours of an order acknowledgement for account holders.


In Stock UK includes Shaw Contract’s Auxiliary and District carpet tile

collections, along with its ever popular Rapid Select carpet tiles.

From April, Shaw’s latest LVT collection, Nordic, is also available through

the In Stock programme. At a 5mm thickness, Nordic can be used

seamlessly alongside most carpet tiles, without the need of a transition

strip. With superior scratch resistance from its ExoGuard fi nish, Nordic

LVT is ideal for the spaces where we work, learn and collaborate. Nordic

is Floorscore certified for low VOCs, Indoor Air Comfort Gold certified

and is available in 10 wood tones.


This year Shaw announced an industry-leading
15-year warranty covering its carpet tiles’ installation in a
second location using IOBAC’s MagTabs which are also available through the In Stock programme. Shaw Contract is the only manufacturer currently to offer this warranty.


The Tile Association (TTA) is the trade association for the entire tiling industry – retailers & distributors, manufacturers, contractors,

independent tile fixers and students. It supports its members to ensure

they are best-placed to take advantage of business opportunities in

today’s marketplace, by providing exclusive services.These include use of

TTA logo in marketing materials, a free listing in the business directory

section of TTA website, which is a source of business for many members,

access to technical support and documentation, and business helplines.

Technical support is important to ensure adherence to British Standards and to enable members to meet customer expectations regarding sustainability. TTA has a Sustainability Working Group which aims to improve and promote the sustainability proposition of tiled surfaces in both commercial and domestic projects.


Key trends in floor tiling include the continuing popularity of the

concrete, industrial look, as well as finishes which replicate the

appearance of timber flooring and also large format tiles or panels,

which provide an aesthetic style by reducing grout lines, but do require

specialist handling and installation techniques. TTA has technical

documents which covers this area, as well as topics such as slip

resistance, natural stone, wetrooms, tiling to heated floors and tiling for

terraces and patios. The popularity of 20mm porcelain tiles for patios

is an important trend currently, as homeowners seek to expand their

usable living space into their gardens, coordinating and extending the

tiled look from inside the home into their exterior space.

For more information contact:


Amtico     T: 0121 745 0800       www.amtico.com
BerryAlloc     T: +32 56 52 84 80    www.berryalloc.com

Karndean Designflooring     T: 01386 820100     www.karndean.com

Shaw Contract     T: 0207 442 5755     www.shawcontract.com

The Tile Association     T: 0300 365 8453     www.tiles.org.uk

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