Toning up in stone

David Spragg • FEATURE ARTICLE • April 26, 2021
Much of the luxury vinyl flooring market is driven by wooden decors but despite this often being the more popular choice when renovating, the versatility of stone floorcoverings should not be underestimated.
And manufacturers and designers have been just as innovative in tiles as they have in wood decors – maybe more so as new materials are brought into the mix.

Matthew Brook, national sales manager for IVC Group UK and Eire, sees strong signs of creativity. “Granite effects seem to be eternally popular in the homes of the UK and we’ve seen people getting bolder with their granite choices, opting for colours and styles which make a statement and really prove to be the key element which a room is designed around.

“Additionally, industrial design is something we’ve seen more of in recent years and we expect this trend to continue. Industrial, more contemporary looking kitchens and lounges we’ve come to expect in homes on the continent, however slowly but surely, they’re making their way into the thoughts of homeowners with a flare for interior design now in the UK.


“One of our major benefits is that
Moduleo’s stone LVT styles are warm underfoot whilst reducing reflective walking and transmission sound. This makes them an asset for those looking for an industrial design who don’t want the cold feel on feet in the morning and wish also to reduce the typical noise of shoes on a stone floor.”


BerryAlloc’s Pure Tiles collection brings a collection of modern stone looks with the performance advantages of the brand’s RCB construction and fast DreamClick installation.


Packed full of sleek modern looks, Pure Tiles is a vinyl tile collection that not only looks great, but that performs brilliantly and is easy to install.

Scott Arundell, regional sales director UK & Ireland, says: “With Pure Tiles homeowners benefit from authentic modern tile looks – terrazzo and urban stone just two – with the performance of our RCB construction, based on a lightweight and rigid foamed core. Simple to install on top of almost any existing floor, Pure Tiles also use DreamClick, an innovative 360° locking system that speeds up installation.


“Once down, through its unique foamed top layer, this same RCB construction delivers exceptional comfort and combined with Dreamtec+ underlay, vastly improved acoustics, reducing impact noise by 20dB. The finished result is a water-resistant, stain-resistant and hardwearing tile floor that’s comfortable, warm, quiet and durable enough for kitchen use. In short, Pure Click’s authentic stone and tile effects come with none of the drawbacks of their genuine counterparts.”


From next month
Victoria Design Floors will be rolling out the sample update for the Tapestry boards on their Distinctive Flooring stands.


Tapestry was first shown to the market at Harrogate in 2019 where it won the Flooring Innovation Award for smooths. Due to launch in spring 2020, the pandemic stopped the company in its tracks, but they are now ready to start to roll out and can’t wait to see how the market reacts to this stunning collection. 

Made up of 20 different patterned mosaic style tiles, Tapestry comes in boxes of 32, 9”x9” tiles from which various designs can be made. As well as being used on their own, they can also be mixed and matched with complementary 9”x9” and 18”x18” tiles to help create unique floors for your customers. They can even be paired with the Landscape Wildwood planks should someone want to mix planks and stones together. 


“The timeless elegance of limestone offers a neutral backdrop for any décor or style,” explains Stella Coyle, national retail sales manager of
Karndean Designflooring.

“Like all our floors, the designs are handcrafted to reflect the muted colour tones found in natural limestone and have been developed to include subtle veining, delicate mottling and a chalky appearance to create a realistic finish. Each design can be perfectly paired with a wide range of trends including Scandi, modern industrial and minimalist to name but a few.


“It also means those faced with the challenge of an uneven subfloor or an existing ceramic floor have the flexibility to opt for a stone design in a convenient rigid core design.”

Harvey Maria says that using a stone, concrete or ceramic effect instantly creates a stylish and rustic aesthetic to both commercial and residential spaces. Concrete flooring has been trending for a while and works equally well in period buildings and contemporary schemes.


These large Ando luxury vinyl tiles are a rustic unfinished concrete effect designed by Japanese architect Tadao Ando. They create the appearance of contemporary raw concrete slabs, but are far more durable and warmer underfoot than a real concrete floor. This makes them extremely versatile and ideal for high traffic areas, such as lobbies and entranceways. 

19th century encaustic floor tiles form the inspiration behind Northmore - Harvey Maria’s best selling collection that blends unique decorative pattern, heritage colour pigment and authentic patina. They have reinterpreted these stylish and prestigious Victorian floor tiles to create a collection that stands up to the demands of modern home life.


Organics Stone gives a natural stone aesthetic, perfect for creating modern rustic styling. A classic design for your kitchen, bathroom or bootroom, this collection is available in a gentle palette of natural shades. And you can add feature strips between the tiles to give the appearance of traditional flagstones.

Kellars has been building a comprehensive vinyl collection alongside the growing demand among consumers for choice and quality in the sector and the company can supply plain or patterned designs to suit almost any style, including highly authentic appearance in real stone or wood.


In Kellar’s Octavian Vinyl collection, there are 11 total ranges, Lusso and Lumea being the newest which offers an unrivalled range of vinyl with a wide variety of colours and decors to choose from.

For 2021, the buzz is all about Allora Unico, a distinctive new collection of SPC vinyl which was launched in December 2020 to great acclaim with 22 products across the three range: Allora Herringbone, Plank and Rigid-Tile.


“We introduced our first herringbone range at Kellars into our Allora Unico Collection in 6 colours and all the options have been in high demand during the start of 2021,” says Kellars marketing manager
Claire Lewis.


The flagship
Camaro range from Polyflor takes LVT decors to the creative edge of innovation with options to design and combine shades for unique and distinctive installations.


The company is committed to trend research to develop products that inspire and enthuse consumers across wood, stone, slate and man-made materials, and whether it is applying a modern twist to a traditional design or creating a bespoke floor with intricately cut individual tiles, Camaro delivers in style.


Alongside timeless classics, Camaro’s gallery of tile design possibilities includes chevron patterns of stone with oak insets, organic and smoked concrete in a hexagonal configuration, herringbone with marquetry strips, and dual-width planks and brickwork cuts to challenge conventional assumptions about laying stone.


The exceptionally wide range of slate decors is worth attention, extending from the conventional dark tone of Atlantic Slate through to lighter shades in Highland, Arctic and Ocean Slate options.

Cushion flooring offers options


SoftStep cushion vinyl is Abingdon Flooring’s answer to tile and stone effects in rooms where moisture is a worry.


Millie Barlow, head of marketing, Abingdon Flooring, says: “For homeowners that want a practical and easy to take care of surface that’s also affordable, there are few floors that can match SoftStep. We’ve some great tile and stone effects throughout the collection.


"From Victoria in our modern and contemporary Grey-Tex range right up to the stylish ceramic tile of Islington in our super comfortable and easy to install I-Tex, there’s something for every taste and budget. This summer will see new additions to the SoftStep range as we look to expand the range of designs and colour choices that the collection offers," she said.

Importantly, all SoftStep floors carry a few shared traits that make them incredibly versatile as a flooring option, so whether homeowners are recreating the look of a rustic flagstone or going for something modern like concrete tile, they always benefit from a floor that’s comfortable and warm. The perfect addition to bathrooms and kitchens, SoftStep is also durable and our best floors feature a special PUR finish that makes them easy to clean.”


Leoline’s Ceramica cushion vinyl collection presents the latest stone and tile looks, without the cost or practical drawbacks.

Ceramica comes with Leoline’s Superguard finish, a protective PUR lacquer that resists permanent staining – often an issue with porous stone floors – and is really simple to clean. Comfortable and warm underfoot so perfect for barefoot bathroom use, Ceramica features a 15-year warranty and comes in two, three and four-metre widths.

FOR MORE INFORMATION

ABINGDON FLOORING • 01274 655 694 • www.abingdonflooring.co.uk

BERRYALLOC • +32 56 52 84 80 • www.berryalloc.com
HARVEY MARIA • 03300 330 1231•
www.harveymaria.com
KARNDEAN DESIGNFLOORING • 01386 820 200 •
www.karndean.com 
KELLARS • 0161 443 0970 •
www.kellars.co.uk 
LEOLINE • T 0800 032 3970 •
www.leoline.co.uk
MODULEO/IVC • 01332 851500 •
www.moduleo.co.uk   
POLYFLOR • 0161 767 1111 •
www.polyflor.com
VICTORIA DESIGN FLOORS • 01562 749300 •
www.MyVictoria.co.uk


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