Turkish market leader targets UK
March 29, 2021
Royal Halı and Royal BCF, one of Turkey's leading producers in the rugs and yarn sector, has announced plans to target the UK after extensive research of the market in Europe.
The Group produces more than 100,000 sq. metres annually across 4,000 different designs. Hali has nearly 500 showrooms and sales outlets across Turkey but exports carpet and yarn to a total of 28 countries.
Royal Hali general manager Tansel Tula said: "With our overseas consultants and expert export team, Royal Halı, closely follows and analyses furniture, carpet, textile and accessory trends in the UK.
" We have completed the preparation processes for our special collections for the UK and are starting negotiations for corporate cooperation and distributorship by making an open call to the carpet brands and distributors operating in the UK.
"We aim to be among the first brands that come to mind in the UK with our brands Atlas Halı, Royal Halı and Pierre Cardin," says Mr Tula.
Polyester, polypropylene, viscose and acrylic yarns are used in the Royal Hali brands, producing innovative products according to domestic and international trends with its expert R & D and design team . A large part of its export abroad consists of special collections made of shaggy and polypropylene yarn. Having many certificates in international standards, Royal Halı produces its collections in accordance with Oeko-Tex standards.
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