Victoria's long reign
Website Editor • August 22, 2020
Having a heritage simply isn’t enough in today’s market. You need to be
James Caldwell, Sales Director for Victoria Carpets says: "This is such an exciting time for the business, not only do we have several amazing new ranges coming through but we also get to celebrate the business still being here after 125 years. That’s a testament to the
flexible, listen and react to the demands of your customers and above all produce a quality product that people will return to time and time again.
And that’s exactly what Victoria Carpets have been able to do over the last 125 years.
Founded in Victoria Street, Kirkcaldy, Scotland in 1895 by George Anton,
the business moved to Kidderminster in 1900 as this area was developing as the centre of the carpet weaving industry. Having offered employment to any staff wanting to relocate with the business, many of the work force walked the 350 miles to start a new life in the Midlands. The business has metamorphosed over the years and 2020 is no different. The company has recently restructured its product offer making it clear and simple for both the retailer and the consumer by categorising its offer into three sections; Natureborn for all wool and wool mix products, EasiCare for the it’s polypropyleneproducts and Luxuria which will enter the market later
on in the year offering the most luxurious finish to datewith a 6.6 nylon velvet.
people who work here and the great quality products we produce’.
Natureborn Frontier (10th gauge rustic loop pile carpet) and EasiCare Heartland Heathers (2 ply 10th twist) are available now.
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