Baby steps
Website Editor • June 21, 2019
Harvey Maria lifts leading maternity store
Two decorative floor designs, from Harvey Maria’s collection,
have joined the interior scheme at JoJo Maman Bébé’s new store
in Amersham.
The Harvey Maria specification is the latest in a series of 25 installations for the home-grown maternity wear and baby-clothing retailer – with stores throughout the UK and a further four stores recently opened in the US. Featured designs include Lattice Cornflower Blue - by Dee Hardwicke – and Little Bricks Forget-Me-Not, used to create runner-style floor areas at the stores’ till points and within changing rooms.
Founded in 1993 by Laura Tenison, JoJo Maman Bébé now has 93 stores throughout the UK, with a further four stores in the US. From small beginnings, the brand has established itself as “the UK’s favourite mother and baby brand,” winning numerous awards - including an MBE for Laura for services to business.
Louise discovered Harvey Maria in early 2017, whilst working on a store design for a new outlet on Chiswick High Street; she was keen to add more interest and dimension to floor areas, without detracting from the interior design – and the colours needed to complement the brand’s powder blue and white colour scheme to maintain a light and airy feel. Customer safety, durability and easy maintenance were also key considerations.
Working with Harvey Maria’s Designer, Andrew Smith, Laura and Louise chose Cornflower Blue Lattice, with its hand-painted style petal motif, and complementary Forget-Me-Not toned Little Bricks – a short-stave bevelled LVT. Following the initial installation at Chiswick, the Harvey Maria feature floor design has been recreated in all new JoJo Maman Bébé stores, and within existing store refurbishments.
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