Eco enthusiasm
David Spragg • February 20, 2020
Trends review from Domotex 2020
Trade shows are inevitably dominated by the launch of new products but it is clear that the industry’s agenda is increasingly alert to what happens to the old flooring that they seek to replace.
And it is no longer enough to pay lip service to eco issues. Companies are paying with major investments in new product development that is environmentally friendly – recognising consumer sensitivity to climate change, the availability and costs of landfill, and the green imperatives of contract specifiers.
Edel Carpets has come up with an excellent brand name for their recycled and recyclable new carpet range ALLOA which stands for “All Over Again”. This launch signalled a related trend in the “mono” construction of carpets – using the same fibre throughout, with environmentally friendly backing, to aid recyclability. Balta’s latest New Generation rugs (a parallel launch to the Re-Generation rugs above) takes a similar tack.
And F Ball were flying the British export flag for the growing range of products in recycled and recyclable packaging and told us their use of virgin plastic was down by 10 tonnes per month.
Carpet launches at Domotex demonstrated the growing trend towards more resilient constructions with an emphasis on more robust twist, and a little less on deep and soft. So tenth gauge is very popular for 2020 newcomers in a welcome move up market in quality. And polypropylene figured much less strongly in new launches while nylon is in the ascendancy.
Nylon and polyester fibre brands are getting increasing attention from companies such as Riviera Home, Lano, Balta and ITC Natural Luxury Flooring, including a tendency towards solution dyed fibre for extra cleanability.
Colour wise in carpets, we are seeing some shift away from greys with more pastels, warmer earth colours and the popularity of teals and blues. In rugs there are certainly less plains and shaggies in the market – more than ever it is all about design with abstracts in vogue.
Trends in the LVT sector are very clear: SPC, large planks and herringbone. It is almost obligatory now to include a rigid Stone Plastic Composite option in the offer and this trend seems unstoppable given the performance benefits, installation stability and reduced plastic content of SPC.
Large plank formats in LVT have been popular for some time and the appeal appears to be growing for the added authenticity they create. At the opposite end of the size scale, parquet and herringbone continue to have a great run and LVT designers are getting increasingly creative in their designs.
But if you think herringbone is only ever about smooth floors think again. One of the most eye-catching presentations at Domotex this year was the herringbone plank by Tapibel as part of their Incati carpet tile range – yes, carpet planks! And the range is even called Oak.
SEARCH OUR NEWS SERVICE
FEATURED ARTICLES

In the constantly changing world of wholesale and retail flooring, staying ahead requires embracing digital tools that streamline operations, reduce costs and improve customer service. By developing industry-specific software that address the unique challenges faced by flooring businesses, klipboard is enabling the flooring supplies industry to improve their operations through technology.

The Cavalier in-store sales kit is well-known throughout the trade for its striking appearance, clean, crisp lines in a stunning white powder coat finish, which as well as making samples stand out against it, disguises its robust steel construction. Designed by Cavalier, the products are all custom-built within walking distance from its Blackburn premises.

When it comes to supporting retailers in showcasing high-quality flooring products, Furlong Flooring leads the way with innovative and eye-catching Point of Sale (POS) materials. With decades of experience in the flooring industry, Furlong understands that first impressions count. That’s why its POS solutions are designed to make their extensive range of products not only easy to navigate but also impossible to ignore.
BUSINESS NEWS
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
GfK’s long-running Consumer Confidence Index increased by two points to -20 in February. All measures were up in comparison to last month’s announcement.
Mohawk Industries has announced fourth quarter 2024 net earnings of $93m (£71.8m), with adjusted net earnings at $123m (£95m). Net sales for the fourth quarter of 2024 were $2.6bn (£2bn), an increase of 1.0% as reported and a decrease of 1.0% on an adjusted basis versus the prior year.
Likewise Group, a UK flooring distributor, has announced the completion of its purchase of a freehold Logistics Centre in Ivybridge near Plymouth.
VAT and PAYE records from HM Revenue and Customs, compiled by The Furnishing Report, have revealed the number of flooring retailers with sales over £1m reached a record high in 2024.
GfK’s long-running Consumer Confidence Index decreased by five points to -22 in January. According to the organisation, all measures were down in comparison to last month’s announcement.
READ IT ALL ONLINE
Show More

With 57 designs to choose from and wonderful comfort with every footstep, customers will be feeling delight with the latest cushion vinyl collection from Beauflor. Ideal for homes and private areas within social housing, Feelings brings an affordable and stylish floor that has all the benefits of warmth, comfort and practicality.