Headlam creates national salesforce
May 6, 2025
Headlam Group, a leading UK flooring distributor, has announced important changes to its residential product brands’ sales teams to create one national salesforce. This consolidation into one national team is the next chapter in Headlam’s wider customer- led growth strategy originally unveiled in September 2024.
Headlam brings six of its product brands - comprising Kingsmead Carpets, Manx Tomkinson, Kersaint Cobb, Fells Carpets, Gaskell Wool Rich and Telenzo- together under the umbrella of Headlam Brands, to create one national sales team.
With the goal of streamlining the buying process for customers, this change will make doing business with Headlam easier.
Customers will be serviced by one dedicated local Area Sales Manager (ASM) for all six brands, will have access to one central buying portal and will enjoy clearer pricing structures. This will not only remove duplication but will also streamline account admin and ordering processes.
United under one Head of Sales, Keith Morgan, a 28 strong salesforce, will be supported by two Regional Sales Managers, Stewart Hollands for the North and David Watson for the South. Morgan is a distinguished leader with over four decades of expertise in the flooring retail industry.
Morgan said: “This next chapter in the transformation story brings further simplification to our existing Residential Product brands’ sales team. We took the time to listen to our customers and their valuable insights have shaped our strategy for the better. These changes ensure we keep our customers at the heart of everything we do, offering them more products, nationwide availability and streamlined ordering processes, making working with Headlam easier and more convenient.”
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Contemporary Classics is a phrase that might seem contradictory at first, yet it perfectly encapsulates the appeal of timeless flooring designs reimagined for today’s interiors. So, what defines a contemporary classic? It’s the subtle fusion of tradition and innovation where familiar patterns, textures, and materials are given a fresh perspective through modern designs. The result is a look that feels both comfortably familiar and refreshingly current. We take a look at how flooring manufacturers embrace this idea with some of their latest designs. Elements London is a boutique luxury carpet brand celebrated for crafting high-quality, design-led carpets and bespoke rugs tailored for sophisticated modern interiors. Their curated collections encompass luxurious wool, elegant wool blends and silk-effect carpets; each designed to elevate spaces with timeless style and enduring charm. Melissa Budasz, Director at Elements London said, “At the heart of every Elements London collection lies an inspired narrative, shaped by art, architecture, interior design, historical cities, and culture. These influences infuse our designs with meaning, transforming interiors into spaces of depth, character, and understated elegance. We specialise in tufted loop pile wools, valued for its durability and sustainability, alongside pioneering fibre innovation such as our exclusive TekSilk technology - a robust, silk-effect material renowned for its lustrous beauty and resilience.” The 20 unique collections combine timeless elegance with exceptional functionality. Each carpet is thoughtfully designed as a versatile flooring solution: sustainable, practical, and easy to maintain, without compromising on luxury or aesthetic appeal.
Step into the future of flooring at The Flooring Show 2025, the UK’s largest and most influential trade event for the flooring industry.
UK manufacturer, distributor and supplier, Furlong Flooring, looks forward to showcasing a fantastic line-up of products when it returns to the Flooring Show, taking place from 21-23 September 2025 at the Harrogate Convention Centre.
Richard Allen, Sales Director at Karndean Designflooring, discusses the continued boom of the LVT category.
In this article, independent flooring consultant Richard Renouf explains how a customer’s rights and obligations change depending on the method of payment. So far in this series of articles we’ve looked at the things we need to consider when we sell to customers in a shop, and I’ve promised to look at online and off-premises sales in a future article. Before I do this, however, there’s an important matter we must consider. How did the customer pay? Credit card and store card payments and finance agreements (including interest-free credit) give the customer the right to claim against the finance provider instead of, or in addition to, the retailer; and other card or bank transactions may also give the customer the ability to ask for help from their bank. The Consumer Credit Act 1974 (CCA) was introduced to clarify the legal responsibilities of the parties involved in a credit sale. Usually there is the customer, the retailer and the finance provider and the transaction is actually circular: The consumer offers to buy the goods and enters an agreement to pay the finance provider, the retailer supplies the goods to the consumer but obtains payment from the finance provider (usually with the provider taking a commission or percentage), the finance provider pays the retailer and then recoups the purchase price and any agreed interest from the consumer. The advantage to the consumer is that they can spread the cost and have the goods immediately. The advantage to the retailer is that they get prompt payment from the finance provider, and, of course, the finance provider also makes a profit from the sale. The CCA makes clear that even though the consumer is actually purchasing from the finance provider, both the retailer and the finance provider have legal obligations under the contract even though the provider may never actually see the consumer or the goods. These obligations continue even if one of them goes out of business. If the consumer has a valid complaint, the CCA allows the consumer to claim against the finance provider as long as the purchase was more than £100 and less than £30,000, and it allows the consumer to claim the whole cost of the sale even if they only paid a small part of this on their credit card. The legal requirements are set out in Section 75 of the CCA and so a claim made under this legislation is often referred to as a ‘Section 75 Claim’. Before such a claim could be made in court the consumer must have contacted the finance provider to give them an opportunity to resolve the complaint, and the finance provider will have a procedure to investigate the complaint by contacting the retailer for information and possibly by asking the consumer to get an independent expert’s report where there is disagreement. If this does not get the complaint resolved, the consumer can raise a Section 75 Claim in the county court against the finance provider, or both the finance provider and the retailer. A chargeback may be part of the Section 75 process, but it can also by done by any bank or finance provider if their customer raises a query about a payment they have made. The bank can withhold payment to the retailer – or even take it back from their account – until the matter is investigated and the finance provider is satisfied that it should be repaid to one of the parties. The terms of the Mastercard, Visa, Amex and merchant processors allow for this to be done without asking the retailer first. Usually the retailer is told when it has been done and is then given a limited time to explain their side of things, and if this is not done on time or to the finance provider’s satisfaction the money will be returned to the consumer. Prompt attention to any chargeback can be successful when the complaint is not valid, but a poor response or failure to respond on time would make it very difficult to challenge and reverse the chargeback through the finance provider. Chargebacks can be made even when a customer has not made a complaint to the retailer, and so the retailer is unaware of any issues. I have never known a retailer succeed in suing a finance company over a chargeback they did not agree with, but, I have known cases where finance providers have rejected consumer complaints and the consumer has then proceeded to make a successful Section 75 Claim though the County Court which then, of course, results in a chargeback to the retailer. An unhappy consumer could also make a complaint to the Financial Ombudsman and as this is costly for the finance company this is something they try to avoid and may result in them doing a chargeback because it is the cheapest option. Citizen’s Advice (citizensadvice.org.uk) and Money Saving Expert (moneysavingexpert.com) have excellent guidance on their websites. www.richard-renouf.com
Given customers’ high expectations for luxury vinyl tile (LVT) installations, it is worth taking the time to ensure optimum results when installing them. Certain adhesives can help with this, including achieving precise alignment. Tim Green, Head of Training at the F. Ball Centre of Excellence, provides a guide to adhesive selection, including formulations with a range of additional features. Pressure sensitive adhesives are ideal for the installation of LVTs because they form an instant grab upon contact, so, once positioned, tiles or planks won’t move about as contractors work. They also offer an extended open time, reducing the risk of late placement and making them ideal for installations where more complex designs or patterns are being created. Some pressure sensitive adhesives are also formulated to reduce the incidence of trowel serrations showing through thin vinyl floor coverings, referred to as “grin through”, affecting the appearance of the finished installation. Temperature tolerant requirements There are specific applications where additional performance characteristics will be important to maintain the long-term aesthetic appearance of an installation. For example, when installing floor coverings in areas subject to extreme temperatures and temperature fluctuations, it is recommended to use a temperature tolerant adhesive. High temperatures or extreme temperature fluctuations can cause floor coverings to expand and contract significantly, which may lead to unsightly tenting in floor coverings and gapping at the edges of LVTs over time. This can be the case in conservatories or rooms with floor-to-ceiling windows, which are subject to “solar gain”, such as extensions with bi-fold doors. Temperature tolerant adhesives develop the high bond strength required to hold floor coverings securely in place in such environments, ensuring a long-lasting flooring finish. However, temperature tolerant adhesives have traditionally been “wet-lay”, and contractors requiring this type of adhesive have had to forgo pressure sensitive benefits. Hybrid solutions Advancements in hybrid polymer adhesives have enabled the development of high-performance vinyl adhesives with revolutionary combinations of properties, including combined pressure sensitive and temperature tolerant characteristics. For example, F. Ball’s Styccobond F49 Hybrid PS is a water-based, pressure sensitive vinyl adhesive that develops the extremely high bond strength and dimensional stability required to hold vinyl floor coverings firmly in place in areas exposed to extreme temperature fluctuations (from -20°C to +60°C). Whilst providing high initial tack, the adhesive allows contractors to lift and reposition floor coverings in the initial stages of drying, making it a great choice for installing tiles and planks, intricate patterns and bespoke designs that need precise alignment. Styccobond F49 is also resistant to moisture, meaning it is suitable for use in areas subject to water and high humidity, including kitchens and bathrooms. Checking floorcovering compatibility As well as selecting adhesives suited to the requirements of a particular project, it is always advisable to check the compatibility of particular floor coverings and adhesives. For these purposes, F. Ball produces its industry-leading Recommended Adhesives Guide (RAG). It’s available on the F. Ball website and as a free app, as well as a printed booklet. So confident is F. Ball in the recommendations featured in the guide that it guarantees the resulting bond performance for the entire lifetime of the flooring installation, as long as the advised subfloor preparation and installation procedures are followed. Alternatively, F. Ball’s technical service department are on hand Monday to Friday, 8.30am – 5.00pm, to answer your questions about F. Ball products and how to use them via phone and email. The F. Ball Centre of Excellence training and demonstration facility at F. Ball’s Staffordshire headquarters hosts training courses on achieving optimum results when installing LVTs that are free to attend for both flooring contractors and retailers. You can find details of upcoming courses and book a place for yourself or colleagues on the F. Ball website. F Ball & Co • www.f-ball.com
The Jumpax family by Unifloor is a fast-track floor preparation system designed to provide a super smooth subfloor to receive most glue down and loose lay floorcoverings. It provides excellent sound reduction, is easy to lay and reduces installation time and costs. The two self-adhesive MDF components of Jumpax instantly smooth over typical irregularities and eliminate the need for screeds, primers, ply boards and nails. It is not necessary to remove old floor coverings, loosening screeds or surface contamination. Suitable for domestic and contract installations Jumpax offers the ideal solution for problem floors. Whether it be underfloor heating systems, damaged, cracked, painted and contaminated subfloors, over raised access panels and to protect an existing antique floor Jumpax by Unifloor has the ideal solution.
Top quality flooring deserves proper subfloor preparation: not only for the aesthetics of an installation but for its longevity too! Several things can go wrong at the subfloor stage, from an uneven surface to excessive moisture, and any of these issues can be disastrous for the final installation.
BUSINESS NEWS
GfK’s long-running Consumer Confidence Index increased by two points to -18 in June. Two measures were up and three measures were unchanged in comparison to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023. Analysing these new findings, Neil Bellamy, Consumer Insights Director at GfK, said: “Headline consumer confidence has improved marginally in June, rising two points to -18. This is driven by improvements in how consumers see the general economy, with scores up three points (looking at last year) and up by five points (looking at the next 12 months). “Consumers have been resolute in their views on their wallets with June’s personal financial situation scores (past and future) unchanged from May. Yet confidence is still fragile because the dark shadow of inflation is a day-to-day challenge for so many of us. With petrol prices set to rise in the coming weeks following the escalation of the conflict in the Middle East, and with ongoing uncertainty as to the full impact of tariffs, there is still much that could negatively impact consumers. With so much volatility, now is certainly not the time to hope for the proverbial ‘light at the end of the tunnel’.”
Victoria PLC, one of the UK’s largest flooring manufacturers, has announced it has reached agreement on a new £130m super senior facility. This new facility will replace the company’s existing super senior revolving credit facility (RCF) due in February 2026, representing “a significant step” forward in the company’s plan to strengthen its financial position and address its near-term debt maturities. The new £130m facility combines both term loan and revolving credit elements and offers considerably enhanced flexibility compared to the existing RCF. The new facility has no maintenance covenants or drawing restrictions, and the entire facility will therefore be available to the company upon satisfying certain funding conditions and completion of long-form documentation. The board is said to be very pleased with the pricing, duration, and operational flexibility the new facility offers as it ensures Victoria is “well-positioned to meet its future operational and financial objectives”. The company expects to provide further updates shortly.
Wilsons Furnishers, the parent company of both Wilsons Carpets and Online Carpets, saw its profits rise to more than £2.4m in 2024, compared with a figure of £1.2m over the previous period. In its filings, the company’s directors said they were pleased to report the business performed “satisfactorily” during the year, and that it would continue to make investments into the business and people. According to these same filings, Wilsons Furnishers’ trading throughout 2024/2025 has thus far been in line with expectations, however it does point out increased operational and staff employment costs (owing to “increased UK government tax policies, international geo-political tensions and foreign exchange fluctuations”) as principal risks for the ongoing period.
UK floorcoverings distributor Likewise Group held its annual general meeting (AGM) recently and the company is reportedly pleased to announce a continuation of the “very positive” sales trajectory reported earlier in the year as it approaches the end of H1 25. At the meeting, Tony Brewer, chief executive of Likewise, provided the following update to shareholders. Total gross sales revenue to 26 June 2025 has increased by 10.0% against the corresponding period last year, with absolute like for like being slightly stronger due to one less working day this year. The group with its two principal businesses, Likewise Floors and Valley Wholesale Carpets, continues to expand presence in flooring retailers and contractors through ever increasing point of sale displays, undoubtedly gaining market share despite what remains a subdued trading environment. Likewise will release its interim results for the six-month period ended 30 June 2025 on 9 September 2025. Tony Brewer, chief executive of Likewise Group plc, said: “It is really encouraging to see the investments made in the last four years really starting to deliver meaningful improvements in sales and subsequent profitability. The group continues to make significant progress towards our medium-term objectives of sales revenue well in excess of £200 million. “We have great teams of people in our various businesses and thank all our employees for their contributions as we look forward to an exciting future. Furthermore, we very much appreciate the continued support of suppliers, customers, shareholders and all stakeholders.”
Robust attendance, expansive international participation and forward-thinking innovation defined DOMOTEX asia/CHINAFLOOR 2025, which took place from 26 to 28 May at the Shanghai National Exhibition and Convention Centre (NECC). Celebrating its 27th edition, the event reaffirmed its leadership position in Asia’s flooring industry, setting new benchmarks for global outreach, innovation, and business opportunities. Despite ongoing trade complexities and industry challenges, the show welcomed an impressive 83,056 visitors from 124 countries – the highest number of participating nations since the event’s inception. The international visitation number continued its post-Covid growth trajectory reaching 18,121 overseas attendees. “DOMOTEX asia/CHINAFLOOR 2025 has solidified its position as Asia’s leading event for the industry and remains committed to advancing even further,” said Edwin Tan, CEO of Globus Events, show organizer. “While global trade may be shifting, business remains constant. We will continue to serve as a vital bridge for the industry, providing essential support for companies’ development and flooring industry’s progress.” – concluded Tan.
Carpet imports into the UK declined in April, however consistent growth for vinyl meant the overall flooring category remained nearly level, according to HMRC data compiled by The Furnishing Report. The data shows flooring imports down just 1% to £127.9m across carpet, wood, vinyl and linoleum, however carpet and rug imports specifically fell by 4.5%, down to £74.5m. The drop can largely be attributed to a 38% decline in goods arriving from Belgium, with Turkey’s carpet imports increasing 11% up to £18.6m, making it the largest single source of textile floorcoverings brought into the country. Vinyl imports saw an 8.1% rise to £37.9m, reportedly marking the eleventh straight increase on a year-on-year basis – largely driven by a continued recovery of shipments from China compared to a weaker 2024.
Cormar Carpets is pleased to announce the internal promotion of Alan Harris to the position of Sales Director, following the retirement of long-serving Sales Director Chris Isaacs.
GfK’s long-running Consumer Confidence Index increased by three points to -20 in May. All measures were up in comparison to last month’s announcement. Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “There’s an improvement across all five key indicators in May, led by two forward-looking findings. The measure for personal finances looking ahead for the next 12 months has moved out of negative territory, increasing by five points to + 2. There’s a similar improvement in how consumers see the coming year’s general economy, with a four-point boost to -33. “It’s also worth noting the three-point rise in the measure on major purchases for big-ticket items such as furniture or electrical goods, with May’s score of -16 marking the highest level seen since the end of 2024. Have consumers taken comfort from the Bank of England’s May 8th quarter-point base-rate cut? And have they breathed a tiny sigh of relief since April when the sudden turbulence of the Trump Tariffs was prompting dire warnings of economic damage and a return to inflation? Those dangers – especially the issue of inflation – have not disappeared but the consumer mood in the UK does appear to have improved a little.” General economic situation The measure for the general economic situation of the country during the last 12 months is up one point to -46; this is seven points worse than in May 2024. Expectations for the general economic situation over the next 12 months have gone up by four points to -33; this is 16 points worse than May 2024. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.
Belgotex International has now wholly acquired Lano, one of Europe’s largest carpet manufacturers, The Furnishing Report has revealed. Belgotex International describes itself as Africa’s leading carpet and artificial grass manufacturer, and it also owns Associated Weavers as well as Balsan Carpets and Tiles. The company acquired 60% of Lano’s shares in 2022, and has now purchased the remaining 40%. The group has reportedly appointed Olivier Decouttere as Lano’s new chief executive following the takeover. Decouttere previously worked as Managing Director of Mattex Fabrics in Dubai, where he also led global sales for carpet backings. According to The Furnishing Report, Belgotex has announced the Lano name will remain in place, with no change to the customer-facing process. The African group reportedly praised Joe Lano and the Lano team for their historic efforts.
F. Ball and Co. Ltd. has added to its team of experts who deliver industry-leading training courses at the state-of-the-art F. Ball Centre of Excellence, with the appointment of Adrian Barker as training officer. Working alongside F. Ball head of training, Tim Green, Adrian will promote best practice in flooring installation by delivering free training courses at the purpose-built facility and further afield according to customer requirements. Adrian brings nearly four decades’ flooring industry experience to the role. Starting his career in 1987 on a youth training scheme with a small family-run flooring contractor, where he worked for 10 years installing textile and resilient floorcoverings in commercial settings, he later founded his own business installing carpet and LVTs in retail locations. He also began delivering training for flooring apprentices for a construction industry training provider. Adrian said: “I developed a preference for F. Ball products throughout my career – my local technical representative always supported me with answers to queries and solutions for projects. I have also attended training courses at the F. Ball Centre of Excellence and was impressed by the standard of provisions and the overall culture of the organisation – they even helped with the development and delivery of my own courses. So it’s a privilege to have the opportunity to join the team.” All flooring professionals can attend courses covering all aspects of subfloor preparation and floorcovering installation at The F. Ball Centre of Excellence for free, including specialist courses for both apprentices and seasoned professionals, involving practical demonstrations and exercises using high-performance F. Ball products. 01538 361 633 www.f-ball.com
The National Institute of Carpet and Floorlayers (NICF) is the home of professionals working in the domestic flooring trade, supporting fitters and retailers who supply and install all types of flooring including carpet, laminate, luxury vinyl tile, naturals, timber and sheet vinyl. This not-for-profit trade association is the driving force behind raising standards of domestic floorcovering installation. The NICF strives to make your business as simple, stress-free and profitable as possible and serves the interests of members to promote business growth. The aim of the NICF is to promote excellence within the field of flooring installation; to promote understanding and awareness of the British Standards Code of Practice for the installation of floorcoverings; and to provide assurance of quality of workmanship to the public. The trusted community of carpet and flooring professionals Formerly the National Institute of Carpet Fitters, the NICF was founded in 1979 to promote the field of carpet fitting. While it has grown to incorporate a wide variety of floorcovering types, it has never lost sight of this original purpose. An in-person community of fitters and suppliers regularly joins together at trade shows and an annual Open Day to celebrate the domestic flooring trade. NICF Open Days feature live demonstrations and are supported by manufacturers and distributors, attracting enthusiastic engagement. A highlight of the year is the NICF’s prestigious Fitter of the Year Competition, a showcase for installers to demonstrate their expertise, craftsmanship and knowledge backed by industry support. The NICF also circulates a Master Fitter Newsletter every two months featuring member updates, event opportunities, “Meet the Member” profiles, retailer advice, upcoming FITA training courses, members’ top tips, and industry news. This newsletter helps members to stay informed, connect with each other and make the most of their benefits. Stand out from the crowd with NICF membership NICF membership provides customers with the confidence that fitters are experienced, professional, and work to a good industry standard. The NICF logo signals members’ commitment to quality, while a free listing on the NICF website, which attracts over 30,000 hits per year, helps members gain visibility and grow their business. Other benefits include a technical advice line staffed by experienced NICF professionals; a business support helpline; 15% off the Flooring Industry Training Association’s (FITA) standard training courses; support from Regional Representatives; access to the NICF Domestic Guide to Flooring; discounts on tools and workwear; and more. Membership categories reflect a fitter’s experience or a company’s role in the industry. For large retailers and manufacturers, Patron membership offers added visibility, featuring your logo on a dedicated NICF website page, in the Master Fitter Newsletter, and across social media platforms. The industry’s changing – be part of the winning team with the NICF As the industry faces new challenges, strength and resilience will be key. The announcement that The Carpet Foundation is closing in August 2025, alongside ongoing competitive pressures, highlights the importance of being part of a strong and supportive trade association. In times of change, it’s invaluable to be a part of a community that “has your back”. The NICF has developed to become the voice of the domestic flooring industry, representing all levels of floor layers from apprentices to Master Fitters and flooring businesses, and influencing standards. And as co-founder of FITA, the NICF is ideally positioned to lead efforts to bring new talent into the flooring sector and ensure the continued growth of the trade. To find out more about membership criteria, visit: https://nicfltd.org.uk/NICF-Membership-Criteria/index.php To apply to join the NICF, visit: https://nicfltd.org.uk/Contact/Apply/ https://nicfltd.org.uk
Technique is the new cushion vinyl floor from LeoLine. From the striking terrazzo of Coronet to the concrete of Lurra and all-over grain of Elias; the new Technique cushion vinyl flooring range from LeoLine is an adventure into the stylish side of life. Introduced as one of the new ranges in LeoLine’s 2025 Collection, Technique brings many of the brand’s best features. It’s easy to clean and resistant to stains and scuffs thanks to its Superguard finish, safer for bathrooms and kitchens because of its added slip-resistance, and quieter too thanks to its class-leading 20dB impact sound reduction. David Wray, UK Sales Manager, says, “Technique may be all about style on the surface, but underneath it’s packed full of features that make it ideal for use across the home.” Technique comes in a wide array of 14 designs covering terrazzo, wood, concrete and stone tiles. Each feature LeoLine’s matt textured surface for a cushion vinyl floor that looks and feels like the real thing. New Technique will be rolling out to retail stores this Summer, as part of the LeoLine 2025 Collection. 0800 032 3970
The traditional bi-coloured designs of Morocco’s Beni Ouarain tribe are the inspiration behind Berber, the latest addition to the Structures Collection of textured Ecorugs by Louis De Poortere.
This year’s Kidderminster Carpet Manufacturer’s charity golf day raised £20,000, according to organiser Mike Dobson. “This is an increase of some 16% on last year’s result,” he said, “so will allow us to make larger contributions to the benefitting charities, which are MacMillan and a number of organisations local to the Kidderminster area.” Instarmac were winners of the Tuesday tournament, while the event on day two was won by Altro. Next year’s event has been moved slightly to avoid a clash with Clerkenwell Design Week. It will take place on 2nd & 3rd June, again at the Kidderminster Golf Club, thus opening up the tournament to more potential entrants. Entry forms will start to be circulated at the start of 2026. Mike concluded: “Thank you from the committee for the immense support that you gave us this year, and we look forward to working closely with you again in the coming months to, hopefully, make the 2026 event even more successful!” To register your interest in playing or sponsoring next year’s event please email Mike Dobson at: mnjdobson@yahoo.com
IVC Commercial’s compact heterogeneous vinyl floors bring the ultimate in heavy-duty flooring that still looks great. With the Iperform 70 and Adriatico 70 compact sheet vinyl ranges from IVC Commercial, you can unlock heavy-duty performance for a floor that never lets your customers down.
The premium Max Reflections profile range from floorwise welcomes two new versions of brushed bronze into its range of contemporary finishes.