Headlam creates national salesforce
May 6, 2025
Headlam Group, a leading UK flooring distributor, has announced important changes to its residential product brands’ sales teams to create one national salesforce. This consolidation into one national team is the next chapter in Headlam’s wider customer- led growth strategy originally unveiled in September 2024.
Headlam brings six of its product brands - comprising Kingsmead Carpets, Manx Tomkinson, Kersaint Cobb, Fells Carpets, Gaskell Wool Rich and Telenzo- together under the umbrella of Headlam Brands, to create one national sales team.
With the goal of streamlining the buying process for customers, this change will make doing business with Headlam easier.
Customers will be serviced by one dedicated local Area Sales Manager (ASM) for all six brands, will have access to one central buying portal and will enjoy clearer pricing structures. This will not only remove duplication but will also streamline account admin and ordering processes.
United under one Head of Sales, Keith Morgan, a 28 strong salesforce, will be supported by two Regional Sales Managers, Stewart Hollands for the North and David Watson for the South. Morgan is a distinguished leader with over four decades of expertise in the flooring retail industry.
Morgan said: “This next chapter in the transformation story brings further simplification to our existing Residential Product brands’ sales team. We took the time to listen to our customers and their valuable insights have shaped our strategy for the better. These changes ensure we keep our customers at the heart of everything we do, offering them more products, nationwide availability and streamlined ordering processes, making working with Headlam easier and more convenient.”
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