Performance to the max
Website Editor • October 26, 2019
Created using a new and improved Zylon Plus yarn for peak performance, the Maximus range is the latest addition to Abingdon Flooring’s StainFree family. Maximus brings hardwearing and durable attributes, resulting in a carpet built for living.
With a successful launch at the recent Flooring Show, Maximus proved a popular choice for retailers looking to offer an all-round champion that copes with heavy domestic use, while retaining its good looks and superior feel. In a choice of 16 colourways ranging from on-trend greys to golden pastels, Maximus looks set to become a future household favourite for 2020.
Martin Peace, sales director at Abingdon Flooring commented, “The positive response from retailers at the recent launch of Maximus proves that we have brought a well-considered, solid and durable carpet to the market. Joining our popular StainFree family, Maximus is an exciting addition and one that we can see being a key choice for consumers now, and for the future.”
A generous 12mm pile provides the carpet’s strong and durable structure, and Abingdon Flooring’s fleece backing gives comfort and ease of fitting. Using a 100% bleach-cleanable Zylon Plus yarn gives Maximus its lifetime StainFree guarantee and a fine 1/10th gauge construction marks it as a carpet of real quality. The range is available in three width choices in 2.5m, 4m and 5m, bringing great value and less waste in small rooms and fewer seams in large spaces.
Strong branding and in-store support in the form of wall units and lecterns are available to help retailers reinforce Maximus’ message as a hard-wearing option without compromise on finish and style for the residential market.
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BUSINESS NEWS
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