Re-generating rugs
Website Editor • January 21, 2020
Balta is Europe’s biggest rug manufacturer and it really means business in the battle for consumers hearts and minds on the environmental agenda that has been so prominent in recent months.
“More and more the topic of sustainability is coming to the fore in news and comment,” said Filip Poelman of Balta. “Rugs are a more immediate consumer product – an area where people can react more quickly to their issues and concerns so it is important we can respond with the right products for them.”
Re-Generation rugs include products made from recycled plastic bottles, discarded cotton fabric and leather garment waste, across a range of machine made and hand crafted options including many innovation designs. The collection is graded into three levels from products containing more than 10% of recovered material, more than 40%, right up to 100%.
Alongside this initiative are “New Generation” rugs - a range of washable rugs that are unique to Balta. Key to this collection is the use of one single material throughout the construction to facilitate easy recycling – and the washability is also designed to extend the product’s lifetime.
T +32 5662 2211 • www.baltagroup.com
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