Re-imagined classics
Website Editor • February 18, 2020
Artesia is the brand-new cushion vinyl collection from Leoline for 2020. Exploring the beauty of ceramic designs, the collection is inspired by traditional encaustic tile patterns, reworked in palettes perfect for today’s homes.
Made up of 14 original and exclusive designs, developed entirely in-house, Artesia’s palette of cool greys and ice blues sets a modern tone to the traditional patterns of Estrella and diamonds of York and brings a fresh take on the classic Parisian elegance of Evora. With the terrazzo of Bologna and other geometrics in Emilia, Frisby and Nuria; Artesia is a collection that shows how Leoline makes style easy.
“There’s been a move towards bolder patterns in the home and we’ve captured this with our new Artesia collection,” says Stuart Reeves, national sales manager for the brand. “Yet homeowners are after something more than a faithful take on an old look. At a mass market level, our attitude to colour has changed since the combinations of bygone eras and so we’ve recoloured classic designs for a fresh feel. It’s an intoxicating blend that’s sure to be a hit.”
With Leoline’s Natural Look and Feel texture treatment, Artesia’s authenticity is lifted beyond the ordinary, while homeowners can benefit from a value-engineered specification that makes great design accessible to a wide audience. In two, three and four-metre widths, the floor can be loose laid in rooms up to 16m2, making it a great ‘off the roll’ DIY project for homeowners looking to inject style into kitchens and bathrooms.
Made in Belgium using renewable energy, Artesia will be readily available from March, featuring on Leoline stands across the country as the brand rolls out its 2020 merchandising update.
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