CRUK rebrands as the UK Sustainable Flooring Alliance (UKSFA)
June 4, 2025
Trade body, Carpet Recycling UK (CRUK), has begun its official transition to the UK Sustainable Flooring Alliance (UKSFA).
Marked as an important milestone in its journey towards helping create a more sustainable flooring industry, the rebrand is a “strategic step”, according to CEO of UKSFA, Cathie Clarke.
Clarke explains: “This change will better represent our commitment to the wider flooring sector - which still very much encompasses carpets and textile flooring, but also resilient flooring such as vinyl and LVT.
“Our new name reflects our broader focus and strengthens our position as the leading voice for sustainable flooring solutions. UKSFA will continue to drive innovation, and champion innovative and scalable sustainable end-of life solutions, working closely with entire supply chains to reduce the thousands of tonnes of flooring waste generated annually in the UK.”
The UKSFA rebrand comes at a pivotal time, as it will help position the trade body further as the voice of the sector, and help prepare members for the upcoming legislation such as the European EcoDesign for Sustainable Products (ESPR), Construction Product Regulation (CPR) and Extended Producer Responsibility (EPR). These policies will reshape manufacturing practices and waste management by shifting the financial and logistical responsibility for end-of-life product disposal onto manufacturers and distributors.
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