Karndean Designflooring invests in customer experience with adaptable new in-store displays
Karndean Designflooring, a trusted leader in the luxury vinyl market, is consolidating its reputation for excellence with upgraded instore displays. Following market research, refreshed display units have been designed to maximise brand recognition and make it easier than ever for customers to choose a floor they’ll love for a lifetime.
Karndean’s new eye-catching modular bay units will display each product range in an easy to view format with large sample boards and in-situ roomset images. Featuring integrated LED lighting, convenient sample drawers and range brochure holders, each range unit highlights key product information to help customers find their perfect floor.
Importantly, Karndean’s new in-store displays are designed with flexibility in mind, ensuring they can fit seamlessly into any retail space. The compact modular units can be configured individually or combined in sets of two or three, allowing retailers to customise their display based on the available space and the Karndean ranges they wish to showcase. This adaptable approach ensures that every retailer, regardless of showroom size, can present Karndean’s collections in a visually impactful and accessible way, enhancing the customer experience and driving sales.
Richard Allen, Sales Director at Karndean Designflooring, said: “Our reputation as a go-to brand for high quality LVT in authentic natural designs is based on a deep and thorough understanding of the customer journey and what it takes to secure high levels of customer satisfaction.
“We regularly undertake in-depth consumer research to help us understand how the decision-making process is evolving and how we can best support consumers as they select the ideal floor for their home. Our latest research included speaking with people at different stages of buying a new floor to understand their expectations, lived experiences and how we and our independent retailers can help them navigate this process.
“In-store Point of Sale displays are an essential step in the customer journey, providing clear product information that can instil confidence and guide decision making. With products available to handle, customers can assess quality and durability in a way that is not possible when shopping online.”
Trusted experts in LVT and its installation, Karndean’s independent retail partners are ideally placed to provide customers with key product information and valuable advice on achieving their preferred look. Karndean’s research showed that 49% of customers who visited an independent retailer sought advice from staff compared to just 27-29% who browsed the UK’s largest retail chains.
Such positive interactions were shown to lead to increased levels of trust and ongoing customer loyalty. Of the customers interviewed who had recently completed a project, 39% reported that they only looked to brands they already knew and trusted.
Richard explained: “This evaluation of the current market has informed our longer-term retail strategy to extend our brand awareness within the luxury flooring market and ensure that we continue to meet, and indeed exceed, customer expectations. As part of our long-term investment, the new Xplore POS display will enhance retail partner stores, making it easier for customers to explore, compare, and choose their perfect Karndean floor.”
The new POS displays will be installed in Karndean’s Partner retail stores between April and July, then across its independent retail network by Spring 2026.
